Welcome back! How have your holidays been and how’s Spring Cleaning thus far?
I don’t know if you’ve noticed but the TV commercials (TVC) have become rather repetitive especially throughout the Chinese New Year holidays. Yes, it is all done in the name of branding but how effective has it been? Do the TVCs motivate you to buy? Or does it simply just annoy you? For the most of us, THAT is the cue to switch channels.
One of the common myth of branding is “all about getting your brand out there”..
Logical as that sounds, it doesn’t work that way.. simply forcing your brand to the consumers may do more bad than good. Think cold calls, think direct sales pushing products to you.. How effective is that? A brand has to always feel for the consumers and to create a living relationship with its customers.
Easier said than done. I agree.. and that’s why Spring Cleaning is important. It gives you a head start ahead of your competitors in creating a relationship with your customers and positions you (and your business) as a professional within your industry.
Trust me, you won’t want to miss out Spring Cleaning your brand! You’ve got nothing to lose 🙂